Facebook & Instagram Advertising

With 72% of the UK’s population on Facebook, Facebook advertising offers a very targeted way to reach your audience. Ads are also an essential part of your Facebook strategy as your content is only seen by a small percentage of your audience organically.

It can be overwhelming, and expensive, to work out how best to advertise on Facebook with multiple options, ad objectives and ways of segmenting your audience. I have trained with one of the UK’s best ad strategists and now offer services to support businesses with their Facebook advertising.

Facebook advertising strategy and management

This is a done for you service. I spend time working with you to get to know your target audience, objectives and your business and create an advertising strategy to help you meet your goals. I then set up and run the ads for you, monitor and fine tune the ads as they run and report back.

I can work on quick, short term campaigns or on going, longer term projects.

Management fee from £750 pcm depending on complexity of the campaign. Please note this does not include your media spend.

Facebook ad power hours and ad surgeries

You may decide you want to run Facebook ads yourself, or have a team in house running them already but find your ads are not delivering the level of results you expect, or want.

My 121 power hours and ad surgeries give you an hour of my time focused on what you are trying to achieve, or analysing your ad performance to see where improvements can be made.

These calls are filmed and you will receive a copy of the recording for your reference.


Kelly worked with me to build brand awareness on Twitter and Facebook for my existing titles running up to the launch of a new series. She listened carefully to my goals, gave sensible advice and set out a clear strategy at the outset, working closely with the publishers to offer strategic promotions and educational material online. She ran both accounts actively and professionally, engaging with key influencers including schools, libraries and bloggers and posting regularly on relevant topics and events. She gave regular feedback which helped to shape strategy going forward. I had great confidence in her to run the social media and marketing side of things - something that I really needed help with - and recommend her very highly.

Jennifer Gray

Children's Author

Kelly recently supported me in a new role with the WOW World Group - managing the social media for our Reading Fairy programme (Facebook, Instagram and Twitter). Kelly provided us with a social media strategy which audited our current activity/platforms and gave us some brilliant advice and top tips on how to move things forward. Kelly provided me with an 8 week mentoring course, which involved her managing the accounts (to show me how it should be done) and a weekly call covering different training topics (which were then followed with comprehensive notes). I really enjoyed our weekly calls - they were both informative and friendly - I felt able to ask ALL the questions I had. Kelly is an extremely good trainer - very knowledgeable and personable. I now feel empowered to move forward with our social media and have been introduced to lots of new apps to make my life easier. Thanks for everything Kelly. Looking forward to working together on the next project!
Elizabeth Davies

Social Media Manager, Reading Fairy