Social Media

Social Media offers so many opportunities to authors, publishers and businesses to engage and build relationships with their readers and audiences. I offer a range of services to help you succeed on social media whether you are just starting out or have an established presence already but want to build on it to make it even more effective for you.

Bespoke Social Media Strategy

A detailed social media strategic plan tailored for your project and objectives. This will include an audit and critique of your current activity if relevant, suggested channels to use to reach your audience, suggested user personas to illustrate your target audience, content strategy identifying which content is likely to be relevant, impactful and engaging to the target audience, best practice for each of your chosen channels and tactical tips to reach, grow and engage with your audience.

From £800

Social media power hours

If you, or one of your authors, are looking for advice, or mentoring, on a key area of your social media strategy a power hour, or a series of power hours, is a great way of working with me. We will discuss the area you want to cover over a video conference call and you will receive a recording of it after the session for reference. These can work well for authors who want help on how to get started with social media, or want specific advice on how to get the most out of a particular channel or build on their existing activity.

£147

Workshops

I am a certified Digital Mums Social Media Trainer and can run workshops on all key areas of social media from how best to use individual channels to understanding your audience and creating a content strategy to engage with them. Workshops can be created and tailored for your business needs.

Price dependent on brief

Countdown to publication

Ideal for first time authors, or authors new to social media this is a social media strategy and mentoring package to help you develop your social media channels in time for publication of your book. This will include a series of 6 hour calls covering key topics: target audience, content strategy and channel best practice. You will receive regular feedback on your channels and content throughout this period and ideas on how to maintain and build on your presence after publication.

£550

Social media management

If you simply need a ‘do it all’ service I can offer a full social media management service. This involves running your channels on your behalf following the creation of a bespoke social media strategy. I sometimes work with a team of freelancers to deliver this along the lines of the strategy we have agreed but would always be your main point of contact.

Price dependent on brief but start from £500 per channel per month

Detailed audit

Perfect for authors with an existing presence who looking to take their channels to the next level. I will conduct a detailed audit of your channels and feedback during an hour’s video call. You will receive a recording of the call to refer back to.

£250

Kelly is a highly skilled social media strategist and this, coupled with her considerable publishing experience, made her ideal to work with on developing Enid Blyton’s social media presence.

Kelly delivered a very thorough social media strategy, setting out a plan for launching new channels for Enid Blyton as well as growing existing channels. She managed the channels for nine months and achieved great results.

Kelly provided additional support during a key title launch and created a big summer social media campaign moment #MyBlytonSummer to keep Enid Blyton front-of-mind during the summer holidays, even pulling in a third party promotional partner.

Kelly is highly knowledgeable, capable and experienced but also full of ideas and is a great pleasure to work with. I thoroughly recommend her.

Lucy Upton

Marketing Director, Hachette Children’s Books

I booked a one-to-one 'power hour' session with Kelly and would recommend it highly. Kelly has a wealth of experience and knowledge which she brings to her social media strategies. She is friendly, warm, and approachable (especially important for me working in a new area with all the uncertainty the can bring!). Her depth of marketing and publishing experience means she can marry her insights from the industry with her social media recommendations. She was generous with her advice. Her thorough preparation and thoughtfulness meant that there was nothing generic about her recommendations, they were absolutely tailored to my work, my mission and my personal needs - but set in a bedrock of understanding the marketing landscape I needed to make an impact on. Plus, importantly, she’s just lovely, which makes it all much more fun! Laura Hamm

Founder, fabled.com - A storytelling platform